The previous editions of In the Name of Cool and its updates focused primarily on music, entertainment and media - the PDF versions of the releases for the 1996-2001 period can be found here.

• “BURN IT BABY, ONE MORE TIME" - UPDATE ON CD BURNERS - PDF (July 2001)
• “BRING ON THE COMMUNICATOR," SAY YOUNG CANADIANS- PDF (March 2001)
• 2.8 MILLION CANADIANS USE NAPSTER TO DOWNLOAD MUSIC- PDF (December 2000)
• CANADIAN NAPSTER USERS ARE NOT FREELOADERS, SAYS IN THE NAME OF COOL STUDY- PDF (July 2000)
• KEEP ON ROCKIN' IN THE FREE WORLD: CANADIANS TALK ABOUT THEIR MUSIC- PDF (May 1998)
• “SELLING OUT AND RAKING IT IN: IN THE NAME OF COOL TAKES THE NATION'S MUSIC PULSE” - PDF (December 1996)